360° campaign:
The campaign for Manucurist is in 2 parts: Print, Digital. For the print campaign, the aim was to attract attention to increase visibility and awareness. The digital campaign targets the audience with a challenge and video content. This is a fictional campaign.
The campaign for Manucurist is in 2 parts: Print, Digital. For the print campaign, the aim was to attract attention to increase visibility and awareness. The digital campaign targets the audience with a challenge and video content. This is a fictional campaign.
The brand:
In this campaign, Manucurist highlights its 2 main products: Green Flash semi-permanent nail polishes as well as its Green nail polishes. The brand is eco-responsible, from the composition of the products to the choice of materials for the packaging. The products are vegan and made in France. To create these products, Manucurist uses healthy ingredients that are not harmful to nails. The campaign is aimed at people who are careful about what they consume, and who like to differentiate themselves through fashion, make-up or manicure.
In this campaign, Manucurist highlights its 2 main products: Green Flash semi-permanent nail polishes as well as its Green nail polishes. The brand is eco-responsible, from the composition of the products to the choice of materials for the packaging. The products are vegan and made in France. To create these products, Manucurist uses healthy ingredients that are not harmful to nails. The campaign is aimed at people who are careful about what they consume, and who like to differentiate themselves through fashion, make-up or manicure.
Stickers
Once inside a subway train, the prospect notices something unusual: hand-shaped stickers stuck to the bars. Intrigued, the prospect tries to find an explanation.
Once inside a subway train, the prospect notices something unusual: hand-shaped stickers stuck to the bars. Intrigued, the prospect tries to find an explanation.
Posters
Looking for an explanation, the prospect will come across a poster with hands of the same type as the stickers and the tagline "Find your match". The catchphrase implicitly means find the colors you like among the different manicures displayed on the subway bars. The sub-hook confirms this message. Once the prospect's attention has been captured, the final hook presents the benefits of the nail polish, which can lead to a purchase if the benefits meet the prospect's needs.
Looking for an explanation, the prospect will come across a poster with hands of the same type as the stickers and the tagline "Find your match". The catchphrase implicitly means find the colors you like among the different manicures displayed on the subway bars. The sub-hook confirms this message. Once the prospect's attention has been captured, the final hook presents the benefits of the nail polish, which can lead to a purchase if the benefits meet the prospect's needs.
Drop rate
The concept of collecting is also present, with each sticker having a different probability of appearing, creating a kind of game for the viewer to find and collect them all.
The concept of collecting is also present, with each sticker having a different probability of appearing, creating a kind of game for the viewer to find and collect them all.
Green flash video
A promotional video aimed at reels insta and TikTok, the digital campaign seeks to target an audience who already use varnish and are looking for a solution.
A promotional video aimed at reels insta and TikTok, the digital campaign seeks to target an audience who already use varnish and are looking for a solution.
Billboard
The 4x3 posters in the metro draw the eye with their pleasing colors and intriguing visuals. Once the eye has been caught, a catchphrase refers to the product and whets the appetite for more. The last sentence of the poster gives different product benefits. The person is satisfied, and if the benefits match their needs, they can look up the brand name on the poster to find out more.
The 4x3 posters in the metro draw the eye with their pleasing colors and intriguing visuals. Once the eye has been caught, a catchphrase refers to the product and whets the appetite for more. The last sentence of the poster gives different product benefits. The person is satisfied, and if the benefits match their needs, they can look up the brand name on the poster to find out more.
3D model
The scenes are full of color to catch the eye and represent the good vibe of the brand, light + gobos created from video trees around my home to create shadows realized in the composition.
The scenes are full of color to catch the eye and represent the good vibe of the brand, light + gobos created from video trees around my home to create shadows realized in the composition.
Challenge #manuscurweek
One of the most effective ways for a person to buy a product is to recognize themselves through someone who appreciates the product. Collaboration with beauty influencers uses the bond of trust to introduce a new product to these subscribers. The stakes are even higher because the influencer's community participates in the promotion via the #manucurweek challenge. Each week, the influencer, in collaboration with the brand, offers to create a manicure with a main color, discounted during the week. Involving the influencer's community creates a habit among customers, and free publicity on participants' accounts.
One of the most effective ways for a person to buy a product is to recognize themselves through someone who appreciates the product. Collaboration with beauty influencers uses the bond of trust to introduce a new product to these subscribers. The stakes are even higher because the influencer's community participates in the promotion via the #manucurweek challenge. Each week, the influencer, in collaboration with the brand, offers to create a manicure with a main color, discounted during the week. Involving the influencer's community creates a habit among customers, and free publicity on participants' accounts.
